Storytel now live in Turkey. Italy launch imminent and Bulgaria launch soon

Storytel’s twelfth audiobook and ebook store went live this past week (confession – I got distracted by the IPA Regional Seminar, so a few days late with the news), with Turkey the third of five planned launches this year. Turkey joined Iceland and the United Arab Emirates as 2018 additions to a fold that already Read More …

Storytel’s Latin American ambitions. Brazil, Mexico, Argentina and Colombia for 2019?

With the Storytel Spain launch in 2017 it was really just a matter of time before Jonas Tellander’s attention turned to Latin America. Now it seems that time is upon us. With Iceland and UAE launched already this year, Turkey imminent, and Italy and Bulgaria both lined up, the promised five new Storytel countries for Read More …

Is Sweden’s Storytel worth more than the entire Norwegian book market?

That’s the intriguing claim made over at Norway’s trade journal Bok365 this week as it reports Storytel’s market capitalisation has increased by 45% this year. Asserts Bok365: Storytel AB alone now has greater market capitalization than the entire Norwegian book industry. Bok365 puts Storytel’s latest valuation at SEK 5 billion ($602 million), which as Bok365 Read More …

RIP Kindle Scout, hello Great on Kindle. And audiobooks for indie authors. The Hot Sheet Reviewed – first April 2018 edition

The Hot Sheet is a publishing industry news-sheet for authors, produced every two weeks by Porter Anderson and Jane Friedman, and reviewed here every other Sunday as one of the best bi-weekly industry overviews available to authors. We’re not interested in delivering breaking news, but perspective on stories that are likely to retain meaning for your long-term decision Read More …

Storytel Q1 results: Subscribers up 51%, streaming revenue up 43%. Subscribers outside Sweden up 95%

The Swedish audiobook-focussed publisher and distributor Storytel has delivered another quarter of positive results, reporting a total of 577,900 subscribers (across ten countries) at end Q1, an increase of 51% on Q1 2017, and 6,000 above forecast. Streaming revenue, up 43% on Q1 2017, exceeded forecast by SEK 2 million, hitting SEK 222 million($26.5 million). Read More …

Storytel RU forecasts 40% growth in 2018 as booming Russian audiobook market reaches 500 million rubles

Amid the overall success story of the rising Russian audiobook market, one company stands out for exceptional achievement. Storytel only established its office in Russia in June 2017 and did not become fully active until December, yet is already claiming 15% of the market, equal to better-established rival Patefon, and ahead of all the other Read More …

Sweden’s Nextory wants to be the biggest ebook player in Scandinavia even as Amazon prepares its Nordic launch. Suicidal? No. Once again books are not on Amazon’s agenda

There are three big digital book players in Sweden – Storytel, Bonnier’s Bookbeat, and Nextory. And this week comes news that Nextory has raised SEK 51 million ($6.2 million) as part of plans to become the biggest ebook operator in Sweden, and beyond. The fresh money (on top of SEK 50 million previously raised) comes Read More …

Storytel Q4 revenue up 27% in Q4. Streaming revenue up 42%. Subscribers up 48% to 533,000. 15 countries by end 2018

While not yet in profit, Storytel has made impressive gains over Q4 2017, with overall revenue up 27% on the period, while streaming revenue rose 47%. CEO Jonas Tellander confirmed total subscribers now at 533,400, in keeping with a TNPS estimate last month. Storytel has 300,000 Swedish subscribers, a further 250,000 beyond and is aiming Read More …

Storytel launches in Iceland. Italy, Bulgaria and Turkey next?

Swedish audiobook subscription service Storytel launched in its tenth country today, adding Iceland to an impressive list of nations that already includes Denmark, Finland, Norway, Netherlands, Poland, Russia, Spain and India, as well as Sweden itself. This will come as no surprise to TNPS regulars. As reported here in January – Storytel has 300,000 Swedish subscribers, Read More …

The cold-call origins of Storytel India

Today Storytel India offers over 1,000 titles on its localized app. Not bad going for an operation that only went live in November and began with a cold-call email from an avid Indian reader. How Storytel came to beat Amazon’s Audible to India – Sweden’s Storytel beats Amazon’s Audible to the India audiobook market and Read More …