Amazon and Apple head for Saudi Arabia, but Kindle and iBooks stores unlikely

Having acquired Souq earlier this year it was inevitable Amazon’s interests would turn to the wider MENA (Middle East North Africa) region. And as 2017 ended it transpired both Amazon and Apple were negotiating with the Saudi authorities to do business in the kingdom. In Apple’s case negotiations are quite advanced, with a formal agreement expected Read More …

Arabs don’t read, and other nonsense. Why the MENA market is an exciting prospect

The Second Arab Reading Challenge has just wound up. Twenty-five nations took part. Seven million students from 40,000 schools supported by 75,000 teachers. The challenge? To read fifty books a year. And in the United Arab Emirates alone 300,000 students completed the task. So much for the idea that Arabs don’t read. And yet… There’s Read More …