Bharti Airtel acquires strategic stake in Juggernaut Books

Those who have followed my ramblings elsewhere over the years will know I view India as one of the most exciting book markets on the planet, and will also know how enthusiastically I greeted the launch of the digital publisher Juggernaut last year. Juggernaut has since seen just shy of one million downloads and with Read More …

Walking book fairs and books on wheels – India’s trad-publishers party like its 2009

Penguin Random House has been in India thirty years, and is marking the event by again partnering its Penguin on Wheels wagon with Walking Book Fairs, touring the country to offer discounted books to eager readers. First launched in May 2016 Penguin on Wheels was the first such initiative by a major publisher in India. Neha Punj, Read More …

Nobel prize wins sends Ishiguro sales soaring in India

There’s nothing like a good literary prize win to boost publishers’ bottom lines. Last year it was Bob Dylan seeing his book and music sales soar after he was awarded the Nobel prize for literature. This year Kazuo Ishiguro has the honour, and the boost in sale to go with it. And not just in Read More …

India – Publishing’s Brightest Prospect

After 100 years the OUP embraces local-languages. As I touched on yesterday in a post marking Bloomsbury’s first five years in India, one of the biggest challenges facing publishing is catering to the twenty-plus official and many more “unofficial” languages that the Indian people use, often without English as a second language. But that challenge is Read More …